In Fira, getting lost is part of the fun, but somehow you always seem to find yourself back at the White House (Fira; +30-228-602-3620), a local institution for gauzy men’s shirts and women’s apparel.Drakkar (Fira; +30-228-602-1678) is another hotspot for stylish casual and cocktail wear. Another landmark, this one in Oia and this one for the mind, is Atlantis Books (Nomikos St., Oia; +30-228-607-2346), surely one of the world’s most famous and beloved independent bookstores. It’s packed, tiny, and magical, full of nooks and eccentricities—it even has beds in the eaves so the bohemian staff can live in the shop. There are books of local interest, and works by Virginia Woolf, Raymond Carver, and David Sedaris prominently displayed.
Gauzy Grecian fashions at the White House in Fira. Photo courtesy of Drew Limsky.