Uncommon Marrakech

Discover Some Of The City’s Secret Charms And Experiences, Each Hand-Picked By Local Insiders

The whirl of colors, cacophony of sounds, and heady scent of roses, oranges, and spices that permeates the air are just some of what makes Marrakech, Morocco so distinctive—and so unforgettable. Set in the mid-western part of Morocco, just north of the Atlas Mountains, this is a city that can get under your skin, drawing you back time and again with its traditional souks, artisan-crafted palaces, and pink-hued buildings that seem to glow in the right light. It’s easy to see why generations of artists, designers, and writers—from Matisse and Paul Bowles to Yves Saint Laurent and The Rolling Stones—have landed here in search of inspiration.

Many of the places that enchanted those creative types still stand strong. Under the shadow of the tower of the Koutoubia Mosque, the UNESCO World Heritage Site, Jemaa-el Fna, remains vibrant with a carnival-like atmosphere, a place for fresh-squeezed orange juice and street food in the day, and snake charmers and musicians in the evening. Notable sites like the Ben Youssef Madrasa—a wonderland of traditional tile work—and Yves Saint Laurent’s Majorelle Gardens continue to tell the city’s design stories, while the markets reveal how ancient traditions have been kept alive.

But while deeply rooted in history, Marrakech is also an ever-changing city that is plugged-in to contemporary style and culture. Beyond the old town walls, neighborhoods like the Gueliz, with its French-Moroccan Art Deco buildings, are lined with chic boutiques, see-and-be-seen cafes, and chef-driven restaurants. Further out, the Palmeraie area beckons with golf courses, organic farms, and peaceful day clubs.

Marrakech is a city where unexpected delights are often hidden away behind walls or just beyond a twisty corner. Our guide will have you looking deeper to find uncommon experiences—and coming up charmed every time.

Stories from Marrakech

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Moroccan Wine Tasting Experience

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Sidecar Tour

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An Insider’s Guide To Marrakech

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Marrakech Style

Two Expats Uncover The City’s Designer Details

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Marrakech Like A Local

A Beauty Business Entrepreneur Shares Her Formula For A Perfect Holiday In Marrakech

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Hammam Spa Experience

Royal Mansour Marrakech Takes The Hammam Experience To New Heights

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Local Recommendations

Moroccan Art & Artists

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Moroccan Art & Artists
Souvenirs From Morocco

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Souvenirs From Morocco
Azar Restaurant

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Azar Restaurant
Marrakech Museums

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Marrakech Museums
Places To Eat In The Medina

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Places To Eat In The Medina
On The Trail For Argan Oil

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On The Trail For Argan Oil
Where To Find Beni Ourain Rugs And More

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Maison ARTC

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Maison ARTC
Where To Shop

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Where To Shop
Bab El Khemis Flea Market

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Bab El Khemis Flea Market
Plus 61 Restaurant

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Plus 61 Restaurant
LRNC Studio Interior Design & Accessories

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Markets Near Jemaa El Fna

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Markets Near Jemaa El Fna
Moroccan History & Culture

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Moroccan History & Culture
Yves Saint Lauren Museum

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Yves Saint Lauren Museum
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