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Property Overview
Located in the heart of the city, THE PLACE Firenze is an exceptional haven, more like a sophisticated home than a hotel, facing Santa Maria Novella Square and its homonymous Basilica that is adorned by a glorious and swirling Alberti façade. Redone under local architect Luigi Fragola in 2021, THE PLACE Firenze reflects a clean, contemporary aesthetic with added pops of color that can be found in the accessories made by local artisans and artists. The unique concept, the attention to detail, and the sartorial hospitality approach make it the ideal place for curious travelers. The knowledgeable Concierge team can cater to all travel requests and suggest truly unique and extraordinary experiences. THE PLACE Firenze counts 20 unique rooms and suites over four floors ranging from the compact but cocooning Superiors to the spacious Santa Maria Novella Master Rooms with magnificent views over the square. The Kitchen & The Bar Restaurant offers all-day dining options and serves dishes of sincere and genuine cuisine with the best ingredients selected exclusively from Tuscan artisanal products, that can be enjoyed either on the al fresco The Terrace or in the refined space and lounges inside.
Property Highlights
1 / Location
From its privileged position in the tranquility of Piazza S. Maria Novella, The Place Firenze is just moments away from Florence's art, history, its fashion, and food.
2 / Guest Services
The experienced Concierge team will arrange once-in-a-lifetime experiences, creating everlasting memories of Florence.
3 / Dining
The skilled chefs carefully select seasonal produce, whenever possible from local organic farm-to-table suppliers, to create delicious Tuscan and Italian specialties preserving the original flavors of the regional cuisine. The elegant and comfortable The Kitchen dining room opens out onto the magnificent alfresco terrace in Piazza Santa Maria Novella during the warm summer months.
Property Highlights
1 / Location
From its privileged position in the tranquility of Piazza S. Maria Novella, The Place Firenze is just moments away from Florence's art, history, its fashion, and food.
2 / Guest Services
The experienced Concierge team will arrange once-in-a-lifetime experiences, creating everlasting memories of Florence.
3 / Dining
The skilled chefs carefully select seasonal produce, whenever possible from local organic farm-to-table suppliers, to create delicious Tuscan and Italian specialties preserving the original flavors of the regional cuisine. The elegant and comfortable The Kitchen dining room opens out onto the magnificent alfresco terrace in Piazza Santa Maria Novella during the warm summer months.
Rooms
Features
- Total Rooms: 12
- Total Suites: 8
- Welcome Drink
- Selection of Fresh Fruit In Room
- In-Room Mini Bar Stocked With Soft Drinks and Snacks
- Wi-Fi Internet Access
- Portable Wi-Fi Hot spot
- Daily Newspaper
- Valet Parking
- Babysitting Service
- Car and Driver Service
- Advance Purchase Museum And Sights Tickets
- Access to Florence Fitness Gym - nearby
- In-room Massages
- 100% Smoke Free
- Meetings & Events
- Children's Programs
- Historic Landmark
- Wine region
Local Information
The Place Firenze
Piazza Santa Maria Novella 7, 50123, Florence, Italy
10km/6.21mi from Florence International Airport (FLR); 70km/43.5mi from Pisa International Airport (PSA); 1km/.6mi from Santa Maria Novella Rail Station.
(Austria, Belgium, France, Germany, Ireland, Netherlands, Norway, Spain, Switzerland, UK) Call 00800 10 10 11 11
(USA & Canada) Call 1 800 745 8883
(Japan) Call 0120-086-230 toll free (Japan Only)
(Italy) Call 800 822 005
All Other Countries39
country dialing code
GMT+1
time zone
Awards & Accolades
Local Recommendations
Three Top Sights
When in Florence these three museums are the absolute essence of Florentine art and history and an absolute must for the first visit of the city; But, also a welcome suggestion for a return visit, as collections are expanded over time and new temporary exhibitions are always on program. To avoid the long lines, especially during the busy season, some may require advance reservations.
Best Restaurant Classic
One of the oldest Restaurants in town, located in the wine cellars of Palazzo Antinori, where Tuscan specialties are served by the patron and former Chef, Luciano and his team. Do not miss the real "Bistecca Fiorentina", a large T-bone steak of Chianina beef or simply ask for the special of the day - you cannot go wrong. Address: Via del Trebbio, 1r; Telephone: (+39-55) 213768. www.bucalapi.com.
Top Day Trip
Explore the beauty of Tuscany following this classic itinerary and let the beauty and history of Siena, the stunning towers of San Gimignano and the delicacies of Chianti wine country seduce you. Organize this bespoke tour with a private car & driver and enjoy.
Best View
Originally built as fortified place of shelter for the Medici Family in 1590ies, today Forte Belvedere offers space to contemporary art in Florence with various exhibitions taking place all year. It is the highest point of the Boboli hill with magnificent views of the city. Address: Via di S. Leonardo 1. museicivicifiorentini.comune.fi.it/en/index.html.
Best Newcomer
Located in the remarkably preserved Concini Palace that is a true time machine that takes us back to the 1200s and 1500s, il Locale stands out for its stunning wine and cocktail bar that dominates the large courtyard of the Palazzo. Their award-winning Head Barman will stun you with his pre and after dinner elixirs. www.localefirenze.it.
Best Restaurant for a Celebration
One of the most recent Michelin-starred additions to the Florentine culinary scene is located within the museum complex of Villa Bardini in Florence. The Leggenda dei Frati cooking is innovative, although steeped in the culinary culture of the territory with particular attention to the research of raw materials and respect for them. www.laleggendadeifrati.it.
Museum Must-See
Discover the largest concentration of Florentine monumental sculptures in the world, including medieval and Renaissance statues and reliefs in marble, bronze and silver by the leading artist of the era. Most of the masterpieces on display were specifically designed to adorn the interior or exterior of the religious monuments that still stand on the museum's doorstep: the Baptistry of San Giovanni, the Cathedral of Santa Maria del Fiore (the "Duomo") and Giotto's Bell Tower. www.operaduomo.firenze.it.
Best Newcomer
This museum is dedicated to the Italian art of the 20th century and offers a selection of around 300 works, which are located in 15 exhibition areas. It is actively promoting new artists hosting temporary exhibitions. The museum is located in the ancient Spedale of the Leopoldine in Piazza Santa Maria Novella. www.museonovecento.it/en.
Best Shopping Neighborhood
Just around the corner, you will find the most famous shopping street in Florence. This is where many internationally known but originally Florentine brands, have their flagship boutiques.