{{formatedReservationDates}}
{{numberOfRooms}} Room Rooms
Please select number of guests for each selected room.
Property Overview
Overlooking Piazza Santa Maria Novella, THE PLACE Firenze is an intimate urban retreat where hospitality feels more like being welcomed into the home of a Florentine friend than staying in a hotel. With just 20 individually designed rooms and suites, it offers a deeply personal experience shaped by genuine human connections, thoughtful details and a profound sense of place. Recently refreshed under the direction of architect Luigi Fragola, the interiors blend contemporary elegance with handcrafted touches created by local artisans, reflecting Florence’s enduring creative spirit. From bespoke itineraries to insider recommendations, the Concierge team curates authentic experiences tailored to each guest. At The Kitchen & The Bar, open throughout the day, guests can enjoy sincere Tuscan cuisine crafted with carefully selected ingredients from regional producers. Whether on the Terrace overlooking the square or in the welcoming indoor lounges, every moment celebrates the art of living well in Florence.
Property Highlights
1 / Views & Position
From its privileged position on the peaceful Piazza Santa Maria Novella, THE PLACE Firenze is steps from the city's art, fashion and cuisine, with beautiful views from many of its rooms and suites.
2 / Sartorial Experiences
Our experienced Concierge team delivers a truly sartorial service, curating exclusive experiences and privileged access through The Place of Wonders Foundation.
3 / Taste of Tuscany
The Kitchen & The Bar celebrates genuine Tuscan cuisine, crafted with seasonal ingredients from local producers, and offers bespoke private dinners for special occasions.
Property Highlights
From its privileged position on the peaceful Piazza Santa Maria Novella, THE PLACE Firenze is steps from the city's art, fashion and cuisine, with beautiful views from many of its rooms and suites.
Our experienced Concierge team delivers a truly sartorial service, curating exclusive experiences and privileged access through The Place of Wonders Foundation.
The Kitchen & The Bar celebrates genuine Tuscan cuisine, crafted with seasonal ingredients from local producers, and offers bespoke private dinners for special occasions.
Videos
Rooms
Features
- Total Rooms: 12
- Total Suites: 8
- Welcome Drink
- Selection of Fresh Fruit In Room
- In-Room Mini Bar Stocked With Soft Drinks and Snacks
- Wi-Fi Internet Access
- Portable Wi-Fi Hot spot
- Daily Newspaper
- Valet Parking
- Babysitting Service
- Car and Driver Service
- Advance Purchase Museum And Sights Tickets
- Access to Florence Fitness Gym - nearby
- 100% Smoke Free
- Meetings & Events
- Children's Programs
- Historic Landmark
- Wine region
Local Information
The Place Firenze
Piazza Santa Maria Novella 7, 50123, Florence, Italy
10km/6.21mi from Florence International Airport (FLR); 70km/43.5mi from Pisa International Airport (PSA); 1km/.6mi from Santa Maria Novella Rail Station.
(Austria, Belgium, France, Germany, Ireland, Netherlands, Norway, Spain, Switzerland, UK) Call 00800 10 10 11 11
(USA & Canada) Call 1 800 745 8883
(Japan) Call 0120-086-230 toll free (Japan Only)
(Italy) Call 800 822 005
All Other Countriescountry dialing code
time zone
Awards & Accolades
Owner Information:
CIN: IT048017A1UJWWV4DR