
Elad Yifrach
The globetrotting, Israel-born luxury lifestyle designer got his start in Beverly Hills of all places, working as a successful interior designer. With his work, he was on a mission to transform clients’ homes into effortlessly beautiful, functional spaces, but Yifrach often found himself searching for decorative art objects for his clients without any luck.
In what he describes as the “pursuit of beauty,” Yifrach was inspired to create L’Objet in 2004 out of an experimental studio in his garage, where he began designing and assembling a line of upscale home décor.